The Village Bicycle, Shoreditch

When I was working for a website, reviewing boutiques in London, one place that really stood out was The Village Bicycle in Drays Walk, Shoreditch. A passion project dreamed up by eccentric heiress Willa Keswick, she first opened in Notting Hill but didn't attract the kind of clientele she was after, so she swapped the 'shampoo and set' types of West London, for the tourists and art students of Shoreditch. 

Although sadly it seems to have now shut its doors permanently, I thought I'd include some snaps I took of it all those years ago, as I did love how the eclectic wares just seemed to all fit together: designer labels, bright migraine-inducing fluorescents and kitschy embellishment everywhere you looked.